Ed is commissioned to make a documentary intending to change those habits of society that are harmful to animals. But completely alien to the animal protection movement; he will realize that to carry out the project, he must first convince himself.
The process of documenting the film and Ed’s interactions with Jenny, a collaborator of FAADA (the animal foundation that commissioned the film) will serve to contrast his doubts and look for answers on how to live in a manner that is more responsible towards animals.
A series of new precepts that will affect the way he eats, dresses, consumes and even spends his free time. These new behaviors will make him clash with his immediate surroundings: family, friends and workmates.
To overcome this, Ed will use the experience of 5 people who have adopted this lifestyle and ask for the opinion of several experts on the issue.
EMPATHY is a project that will forever change his lifestyle, or perhaps not.
This documentary has been qualified as suitable for all audiences. It does not contain violent or explicit images of animal mistreatment and treats the problematic in a kind, even funny, way that does not hurt the sensitivity of the viewer.
La Diferencia, a trademark of McGuffin Estudio Audiovisual, S.L., is a producer in Barcelona, dedicated since 2003 to the production of videos, publicity, television formats and documentaries.
Since 2006 he has been a member of the Association of Audiovisual Producers of Catalonia (PAC).
Among his most renowned documentaries is "Alzheimer. A challenge to affection ", produced in 2001 and still today a reference in the field of this pathology. More recently, La Diferencia has launched the series "Mothers", with chapters already available on the Internet, or the formats "TRENDY" and "Cuina de Despatx".
Also in 2013 she was associated producer of the film "Simone", directed by Juan Zapata and prize of the State Institute of Cinema of the State of Rio Grande do Sul of Brazil.
La Diferencia is currently producing "When a dream comes true", a feature documentary that was selected as the only Spanish project to participate in Lisbon Docs and that already has the participation of Television of Catalonia.
FAADA (Foundation for the Advisory and Action in Defense of Animals) is a Spanish non-profit foundation active since 2004. At first FAADA’s main activity was sponsoring, adopting and rescuing wild and companion animals. As a result of the experience acquired as professionals in the sector, in 2012 began a process of internal transformation to get to the root of the problems in the most strategic way,.
FAADA is registered in the Record for Foundations of the Ministry of Agriculture, Fisheries, Food and Environment, and is an active member of the main international coalitions for the protection of wild fauna. Its mission is “to promote respect towards animals in the social, legal and educational fields”, and it does so by providing information and guidance to people, by running awareness and lobby actions to achieve legal measures in the benefit of animals, and by offering alternatives to the sectors that directly or indirectly cause animal suffering.
Its action is mainly focused on supporting people, to help them be part of a change in public awareness which encourages lifestyle habits that are not harmful for the animals, and to advance in the transformation of the society towards a more ethical and respectful model for the animals, the people and the planet.
Ed Antoja (Barcelona, 1976)
Ed graduated from several courses of direction of cinema and screenwriting in the School of Cinema of Cuba, the University of New York and the Massachussets School of Arts, Boston.
In 2003, he founded Mc Guffin Estudio Audiovisual, S.L. His own production company, in which he works as executive producer and director.
Ed has written, produced and directed dozens of videos, commercials and shows. He is also responsible for new TV formats such as "TRENDY", "Low Cost" and "Cuatre de Despatx" and is the creator and founder of StreetMatching.com, the first web and mobile application to use geolocation to connect two people who Have crossed on the street.
His first international documentary was the only Spanish project selected to participate in Lisbon Docs and Documentary Campus, and won the award for best pitching at DOK Leipzig.